Taking a construction CRM from “many disconnected tools” to one clear workspace for running projects, people and budgets.
HS Betong is a Scandinavian specialist in cast-in-place concrete structures with more than 10 years on the market.
They run many projects in parallel, manage their own transport, plan rotations for field teams and track a lot of financial data every day.
The existing CRM helped with some of that, but workflows grew faster than the product. The management team asked us to turn it into one place where they could actually control the business instead of fighting the tool.
Operations touched everything at once: new inquiries, active projects, rotations, working hours, invoices and internal transport.
Information was split across different sections and tools, so people spent time jumping between screens to answer basic questions like “What is in the pipeline”, “Who is working where” or “Are we still on budget”.
The goal was simple: keep the complexity of real construction work, but give the team one clear system that supports their daily decisions instead of slowing them down.
Understand the business
We spoke with sales, project managers, accounting and leadership to map how work actually happens, where they lose time and where mistakes appear.
Structure the product
Based on that, we wrote user stories for each role and turned them into end to end flows, from the first inquiry to final invoicing and reporting.
Validate before building
We designed new navigation and key screens, built clickable prototypes and tested them with real users from HS Betong to see how they worked in day to day scenarios.
Refine and implement
Together with the client’s tech team we refined details, states and edge cases, then supported implementation to keep the product consistent across 30 plus screens.
The Inquiries dashboard became the starting point for sales and management.
Here they can see all incoming project requests, understand potential revenue and plan workload ahead of time.
The team can quickly answer “What is coming next month” and “Which deals matter most right now”.
For project managers we designed a detailed project view that brings together scope, costs and people.
They can see what was planned, what actually happened and what it means for the budget.
Project managers spend less time chasing information and more time coordinating teams and protecting margins.
Concrete projects rely on a lot of materials and equipment.
The Budget section gives project managers one place to plan and track all purchases.
Fewer surprises at the end of the project and better forecasting for future jobs.
In this industry teams constantly move between sites. If rotations are not planned well, projects slow down and costs grow.
We created a dedicated Rotations view where managers can see who is working where and plan shifts across all active projects.
Better use of workforce, fewer conflicts between projects and more predictable timelines.
Working Hours is the backbone for payroll and cost control.
Here all hours from different projects are collected and prepared for accounting.
Accounting spends less time cleaning data, and employees get paid correctly and on time.
To support day to day work we designed a simple calendar and tasks view that connects with the rest of the CRM.
People start the day with a clear plan and fewer things fall through the cracks.
In the end HS Betong received a CRM that matches how they actually work.
The client reported that daily work in the platform became up to three times faster in key scenarios, since teams no longer switch between tools or manually rebuild the same information.
For HS Betong this means a platform they can rely on to run projects, plan resources and make financial decisions.
For us it is a good example of how careful UX and clean UI can turn a heavy internal system into a tool that people actually enjoy using.
Clarity is what moves products forward
We’ll help define a clear path forward
